So what?
- For Facebook North American active users numbers are declining
- The average age of Facebook users has risen from 38 to 41 years old
- The number of Moms getting on Facebook is rising sharply
- Teens are increasingly going mobile and Facebook is not their favorite app
- There are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers
It’s all displayed below for you in this “hot of the press” infographic. Enjoy and feel free to share or embed using the code below the infographic!
Personally I don’t see this information as threatening to online or social media marketing professionals. In my opinion information like this does nothing but increase the marketers knowledge and add a tool to their belt. Many people get in a panic about the numbers and how it can affect their brands online presence. The Internet isn’t going any where so there is never a need for panic, more research and education can clearly show you where your brand needs to be, if Facebook is on the decline then you need to know where to look. Clearly Internet traffic has been moving to mobile overall, despite what teens are up to. That is nothing more than pointing out the obvious but is also an indication of where your brand needs to be to survive in the online space.
I was never fan of infographics because they feel much like web propaganda, sensationalizing the facts. I do, however, enjoy sharing them and making conversation about the information that is presented. Let me know in the comments how you feel about infographics, propaganda, and the overall impression that Facebook is “getting old.” P.S. – Everyone ‘hates’ Facebook, but no one stops using it…
-Darren
