Facebook has 1.19 Billion monthly active users, 254 million of them are mobile only. Mobile only means that these users do not access the site from anything other than their mobile web browser or the Facebook app for their OS of choice, no laptops, no desktops, all phone all the time. Facebook’s daily active users on mobile worldwide now stand at 507 million! CEO Mark Zuckerberg noted during the recent Q3 earnings call that 48% of users on a given day are only accessing the site from mobile. That means that nearly HALF of the companies earnings come from mobile ads. This means that Facebook is on track to match their prediction that mobile revenues would pass desktop by the end of this year.
Whooptydoo, what does it all mean Basil? It means there are probably more users accessing Facebook from mobile devices that you thought. It’s worth considering how your content displays on mobile devices, how to target mobile users specifically and how you can utilize all the benefits of the massive mobile shift!
