It’s no secret that mobile use has grown (is growing) at an extraordinary rate. I’m sure it’s no shock to say that it’s something we all need to pay attention to. As the title suggests, 25% of smartphone owners aged 18-44 can’t recall the last time their phone wasn’t with them, that’s pretty powerful and a number that is actually increasing. In addition, 63% of smartphone owners keep their phone on them for all but one hour of the day & 79% keep it with them for all but two hours of their day!
What this means is there’s not much time that these folks aren’t connected to the web. As an online marketer or as a business owner looking to expand your reach online, mobile should be a focal point of your strategy. Optimize your campaigns to be mobile friendly and target mobile users with specific content. The longer you wait to consider the benefits of being a mobile friendly business, the further you’ll be behind!
