When it comes to sharing news online, Facebook and Twitter get most of the attention.Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.
A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.
Take a look at Gigya’s infographic below for a full set of data from Q3 2013 (July – September) below, which measures shares to different social networks from the hundreds of thousands of sites and apps that leverage their Connected Consumer Management Suite:
