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Under the Hood: The natural language interface of Graph Search
Want to know just what exactly Facebook Graph Search is? Facebook Graph Search engineering manager Xiao Li and research scientist Maxime Boucher explain, in great detail, the inner workings of...
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Have you Checked your Social Feeds today?
One in three anglo-phone Canadians says not a single day goes by without checking into their social media feeds. It’s one of many social networking statistics compiled in a new report by the Media...
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Measuring Social Media ROI
The subject of measuring the ROI on social media marketing is usually one of the first inquiries any prospective client of ours has, and we’ve discussed this internally to no end. Measuring what...
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Social Media Ad Revenue to Grow to $11 Billion by 2017
Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry...
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Is Your Brand Still Using a Personal Facebook Profile?
If so, then you’re doing it wrong. As a consumer there’s nothing quite as annoying as performing a Google search and being directed to a personal profile on Facebook, acting as a business. There is no...
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Facebook Case Study: How Not to Manage Your Social Media – Amy’s Baking Company
Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in awhile a case study pops up out of no where that we can’t help but share. We can...
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How Teens Use Social Media [Infographic]
A little while ago I made a post focussing on a recent study that concluded teens are “abandoning” Facebook (you can read it HERE). A sentiment I disagree with as teens are using Facebook more than...
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Which Social Network is the Most Illiterate?
Technology has been the driving factor in how we communicate in todays society… although some may argue for the worse. It’s now the norm to communicate within 140 characters, memes and an angry cat...
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Free Advice: Getting Started With Your Company Facebook Page
Generally speaking we get a lot of questions on how to use social media for a business. How to have management and employees use social media proactively, but the question we get more than any other...
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Facebook Introduces Hashtags
Facebook now supports hashtags, allowing users to find and follow popular and topical conversations on the site. Two of Facebook’s key rivals in the world of social media, Google+ and Twitter, have...
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Updating Page Insights
In recent months, Facebook’s been gathering feedback about the Page Insights tool. What they’ve heard is that changes need to be made to make Page Insights more actionable. It should be clearer to...
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SnapChat Targets Tweens with SnapKidz
Snapchat is a photo messaging application developed by four Stanford University students. Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list...
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Hey Job Applicants, Time to Stop the Social-Media Sabotage
Think before you post, especially if you’re looking for a job. Seems like common sense, doesn’t it? Yet despite all the advice and warnings to be cautious with social media, job applicants continue to...
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Facebook’s New ‘Sort Comments’ Feature Get’s the Thumbs Up!
Facebook had a busy June that included rolling out Instagram video, introducing the option to add photos in comments, revamping pages’ analytics dashboards and dealing with a software bug that exposed...
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Kick Your Facebook Marketing Up a Notch
Social media marketing has become essential for business. Social media can provide a significant edge, when it is approached strategically. Your company needs to be present on at least the big four...
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10 tips for creating a Facebook event
1. Use a Facebook page to create your event and add your personal profile as a host. Invitees have a link to see all of the other events you have created. Invitees have a link to like your page. Your...
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Social Media Automation: A Beginner’s Guide for Small Business Owners
Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever social media...
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Six Powerful Marketing Tips for your Social Media Strategy
As marketers dive deeper into social media, many have discovered that a brand’s social presence extends beyond the traditional umbrella of marketing. Here are six powerful lessons learned by...
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Customers Don’t want Ads, they want a Conversation
This is a very hard concept for traditional marketers to grasp, we speak with many potential clients and the idea that to be spending time on social platforms and not advertising is almost blasphemous....
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Apple’s Developer Website Hacked!
Apple’s developer website, which has experienced some significant downtime this past week, has been hacked. Apple released the information just a few moments ago in an email to registered developers,...
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