Yesterday I went on a bit of a tangent about how important mobile should be to your business. When you consider the amount of people using social media as well as the stats I discussed previously, it just makes sense to have this part of your marketing strategy. Today Mark Zuckerberg announced Facebook Home, one more step toward leading users to mobile platforms. Facebook Home is essentially a launcher for your Android device. It takes over your Android phone’s user interface and provides you with a Facebook focused user experience.
By creating a launcher as opposed to an app (or a new device entirely), Facebook integration is meant to appear seamless. From the live demo that we just saw the experience seems to do just that. The simple user interface, non-intrusive messaging and multi-tasking system looked pretty polished. Everything seemed accessible through a few swipes or taps and allowed sharing relatively easier then what some of us are accustomed to.
The best way to explain it would have been to watch the live event, but those are usually long and boring. So we did the work for you and you can check out the demo segment of the event in the video below.
More features and ongoing updates will be released on a monthly basis, although Facebook is generally slow on updating mobile applications we can likely expect a lot more attention being paid to the mobile platform. I definitely believe the application/UI in innovative and clearly has the potential to offer users much more than we’ve seen thus far, but I’ll hold judgement until I get my greasy fingers on it April 12th.
Are you guys excited to try Facebook Home? Or are you reluctant to let the FB team take over your home screen?
